Perhaps it’s the end-of-summer’s-approaching ennui or plain old cranky, middle-aged contrariness, but as I witness the barnstorming enthusiasm for Facebook-like social media on display at any given online-learning conference and contrast that with the drumbeat reports of Facebook’s declining popularity, I can’t help but think that some of us are living in a state of denial.

I think our intent is good. We want to serve our students, we want to make it easy for them to communicate, we want to create a socially cohesive learning environment, and we want to give them the tools they need to succeed. We think we know our students; we think we know what they want. So let’s build our own social sites!

In working in online education, I find myself trying to keep abreast of not only the new developments in the online world, but also in what technologies students are currently using, both inside the classroom and out. A few years ago, I asked a group of students to teach me about Facebook, since it seemed to be all the rage and I knew nothing. I found that no student wanted to talk with me about it.

There was an article in the Red Eye on Friday, October 19th about young people not wanting their parents or “creepy old people”—which includes anyone over 40—on the social networking site Facebook. (If you’re not familiar with local Chicago media, the Red Eye is a popular free newspaper. Although it’s unseemly for a librarian to be caught with one, the paper is the perfect length for a relaxing commute read.) There are a number of things that I found interesting about this article, especially as we in higher education examine ways to connect with students where they already are.